In my last post, I told you that one of the worst things you can to find an entry-level job was to burrow in your apartment and watch “Shark Week.” Today, I’ll continue the cable themed post by advising you not to be like Don Draper in AMC’s Mad Men.
Solution 10: Communicate 10 times more than you think you need to. Employees are overwhelmed with their work and lives. Think of your job as the automotive ad agencies for the change effort. You need to reach the target audience. Does Proctor and Gamble run 1 ad for Tide when they improve the formula? No. It is in every media, all the time: print, web, TV and in the store. You must use the same holistic, comprehensive approach to get the change message through.
Total recall is what you’re aiming for, and to do that you have to have a design which features contrasting colors. Your copy should be limited to 8 to 10 words only, sometimes as low as 3 to 5 depending on the copy. Using big and humongous pictures will extremely help your campaign. Statistics show that the human mind only has 7 seconds worth of ad recall so make sure that you subway advertising counts and plan your layout carefully.
Let’s say you’re interviewing to work in an automotive advertising agencies and you’re a creative person who loves flexibility and wants a boss who provides lots of autonomy but is accessible for brainstorming when you’re in a rut. Let’s say you crave open space with ping pong tables and dart boards in a creative war room environment. But let’s say that this agency’s clients are predominantly traditional corporations with organizational hierarchies, long approval processes, micromanagement of details, and slow to act.
Another way to save big bucks in advertising is to inquire about “remnant space.” Publishers oftentimes have left over space they need to fill. Remnant space can oftentimes be purchased at savings of up to 50 percent.
But since that statement is made “client side”, let me address it from there. Surprisingly, there are great agencies with fantastic creative teams that produce really shoddy work. How can this be? The same award winning team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.
Once you hire a really good advertising agency, you will see a significant improvement in business. Everything depends on the company you finally select..